We created a new brand positioning and endline for travel booking site, Zuji. This was 'Helping holidays happen'.
Without a huge budget to spread the word we needed an idea that would proove this new promise and get people talking about Zuji.
We designed a range of everyday Zuji products to sell at riduclously low prices. That way, people would have more money to spend on their holidays. The first product we made was a meal - a can of beans. These were sold at stores across the country for 10c each.
To let everyone know about the 10c beans we ran print, outdoor and online ads.
Better than that, Zuji ads were in people's kitchen pantries for months. All for the cost of a few beans.
Zuji beans turned up in press and on over 3550 websites. Search traffic to zuji.com increaed by 38%, and the campaign won awards at the Clios and Cannes. This included the Grand Prix shortlist.
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